X-MN

X-MN is a brand-new gay dance event hosted at E1 in London, and it's easily one of my favourite projects. But how do you design for something that has no history? To create something truly original, I stripped back my usual research process. I wanted my ideas to form naturally, without influence from mainstream trends or existing references. After several rounds of refinement, the visual language of X-MN began to take shape and evolved into what you see today. The final work was selected for a five-week magazine campaign and was published globally