This mini campaign ran parallel to the technology campaign. While I was researching the technology campaign I ran into an idea. That idea was “pixel people”. As technology moves forward, we become more and more pixelated, meaning we spend more time looking at them and we are becoming more virtual in the real world. I tried to capture this with the artwork in this campaign. The campaign took a dark turn when I revisited it a few months later. Showing people are more distorted, behind the scene loading phase. Not 100% there. As that is how we live in society now.