X-MN

X-MN is a brand-new gay dance event hosted at E1, in London. This project is easily one of my favourites. However, how do you design for a brand-new event? In order to design something that is ‘brand-new’ I had to reimagine my research and design process, almost removing the research. I did this to ensure my ideas were natural and not influenced by mainstream ideology. After a few revisions, the X-MN design language began to show through and moulded into what you see today. My work was selected for a 5 week long magazine campaign & was released all over the globe.