This mini campaign ran alongside the technology campaign. During my research, I developed an idea called 'Pixel People.' The concept reflects how, as technology advances, we become more pixelated, spending more time staring at screens and gradually merging with the virtual world. I aimed to capture this visually through the artwork. When I revisited the project a few months later, the tone had shifted. The visuals became darker, showing people in a distorted, unfinished state, stuck in a kind of loading phase. It represents how many of us live today, not fully present, caught between the digital and physical worlds.
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If you have a lot of information, and you need a fun, exciting way of communicating - animation is what you need.
