- YCN Winning outcomes
How I made Greenall’s Gin the British quintessential moment.
This project was a competition entry for YCN during my first year at university. The brief challenged me to design a campaign centred around quintessential British moments. I explored a range of ideas but initially struggled to connect Greenall’s with those moments, as it just didn’t feel authentic. That’s when I flipped the concept. Instead of linking Greenall’s to British moments, I made Greenall’s the reason those moments exist. In essence, Greenall’s Gin became the quintessential British moment itself.