Greenall’s Gin

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Pink and green Greenalls posters mounted in a modern interior.
  • YCN Winning outcomes

How I made Greenall’s Gin the British quintessential moment.

This project was a competition entry for YCN during my first year at university. The brief challenged me to design a campaign centred around quintessential British moments. I explored a range of ideas but initially struggled to connect Greenall’s with those moments, as it just didn’t feel authentic. That’s when I flipped the concept. Instead of linking Greenall’s to British moments, I made Greenall’s the reason those moments exist. In essence, Greenall’s Gin became the quintessential British moment itself.

Vertical Greenalls campaign poster with green car burst.

My Process

I explored several different starting points, but none felt strong enough. I repeated my research multiple times to refine my ideas and develop the outcomes you see now.

1
Research

For this brief, I began my research by interviewing gin drinkers to understand what draws them to it and why they choose it.

2
Visual Experimentation

I developed several visual aesthetics based on my research, adjusting colours and focal points to reflect different directions.

3
Final Outcomes

Once the artwork is complete, I run a few small tests to make sure the audience fully understands the message.

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