Business
attributes
Each and every business will run on a selection of attributes, along with a sense of identity, mostly shown by the use of colours. These attributes will directly link into their target audience, brand identity and exactly just who/what the business is. But developing artwork based on these attributes, you can develop a range of logo outcomes that are bang on the money.
How do attributes help guide?
01
Ask your client for the 3 main business attributes the company runs by.
02
Apply the company identity to the attributes. (Colours, fonts, shapes etc)
03
Develop artwork based off the parameters set by 01+02, adapting it to the focus TA.
Using simple parameters, you can set up a canvas to develop the perfect artwork. Each logo should represent the business attributes. This shows
