- YCN Winning outcomes
How I made Greenall’s Gin the British quintessential moment.
This project was a competition entry for YCN in my first year at university. The brief required me to design a campaign based on quintessential British moments. I had designed a few different outcomes, but I struggled to link Greenall’s with the moments, as it just did not work. This is when I come up with the idea to make Greenall’s the reason British moments exist. I made Greenall’s Gin the British quintessential moment.